GENIE since 1919 is a brand with a traditional watch making history to be recognized by its logo with a classic bell from a bell tower. GENIE combines the best watchmaking traditions with unique timeless designs.

At GENIE we continuously develop new products to meet today’s fast changing market demands. We manufacture high quality quartz, mechanical and automatic timepieces according to latest Swiss quality standards. GENIE offers a wide assortment of collectable men’s and women’s watches.

Quartier Fils SA by Emile Henri Quartier-la-Tente (1824-1884) at Le Locle and Le Brenets as Emile Quartier & Fils.

The company was taken over by Georges Emile Quartier (1860-1917) and continued as Emile Quartier Fils.

Manufacture de Montres Genie arose.

1919 GENIE arises with a new brand image and structure

1925 GENIE Watch Factory lays new foundations for industrial watch production.

1954 new brand structures are established

2004 GENIE successfully enters the China mainland market.

2009 brand restructured in Grenchen with Willi Saladin

2012 new office in  Lohn-Ammannsegg

2015 Patrick Saladin continues with GENIE management

2017 GENIE becomes a FH Member

2019 100 years GENIE watches and new factory opening in Grenchen


GENIE WATCHES

Brand Spirit


Classic

GENIE watches are known for Swiss precision made watches with a 100 year history.

Continuity

At GENIE we continually develop new watches to meet todays fast changing market demands.

Exceptional

GENIE is a brand with a traditional watch making history.

Consistency

At GENIE we produce High Quality watches.

2012


GENIE moves to Lohn-Ammannsegg as GENIE Swiss AG and back to new Brand popularity as a must have watch again.

2016


GENIE refurbishes brand image

2017


GENIE becomes an FH Member.

2012


GENIE becomes an FH Member.

2016


GENIE refurbishes brand image

2017


GENIE moves to Lohn-Ammannsegg as GENIE Swiss AG and back to new Brand popularity as a must have watch again.